Ready to become a
Conscious Brand for future success?
More companies than ever before are using the profit motive to solve a multitude of societal problems. Here’s Forbes third annual list of the best of them.
In an ever changing world Organisations need to consciously lead their growth. They need to become clear and transparent on their values and drive with a higher purpose towards creating innovation, communications, company culture, and governances for a positive impact if they want to stay in front.
With 20+ years of collective knowledge and experience across a range of disciplines and industry sectors you can be assured through our Consultancy of receiving quality result focused instruction that takes you operational excellence.
Bringing a new paradigm of growth we encourage you to think beyond traditional business, design and education and into a sustainable future that benefits the people, your bottom line and our planet.
We focus on 5 core impact areas in assessing your capabilities and in recommending a future growth strategy.
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Governance
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Product
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People & Culture
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Environment
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Community
“Humanistic companies – or firms of endearment – maximise their value to society as a whole, not just to their shareholders. People who interact with such companies feel safe, secure, and fulfilled in their dealings. They enjoy working with or for the company, buying from it, investing in it, and having it as a neighbour.” –
Firms of Endearment, Raj Sisodia, David Wolfe and Jag Sheth
WHY SHOULD YOU INVEST IN BECOMING A CONSCIOUS BRAND?
81% of Consumers say they will make personal sacrifices to address Social and Environmental Issues. (2015 Cone Communications/Ebiquity Global CSR Study,)
Consumers now search for leaders and companies that act responsibly, with nine-in-ten consumers expecting leaders and companies to do more than just make a profit.
Having a clear understanding of what your Organisation represents through identifying it's values and purpose will sew the seeds for a profitable business.
The growth and future sustainability of your Organisation however comes from nurturing these values and purpose beyond profit.
At the recent World Economic Forum in Davos, discussions from the world's largest leading company executives confirmed the power of purpose over profit in driving growth. Globally being recognized as a crucial topic for all businesses to address.
Leaders and Organisations need to understand that it's more that just identifying their values and purpose or standing behind a cause or charity. Conscious planning and action towards all areas within and beyond the business needs to be applied in order to be seen as a respected leader by employees, consumers, the market and wider communities.
Millennials represent $2.45 trillion in spending power, reports Adweek, and according to Omnicom Group’s Cone Communications, 70% of them will spend more on brands supporting causes they care about. Consequently, they prefer to do business with brands that project pro-social messages, sustainable manufacturing methods and ethical business standards. This market group represent our future, our new employees, consumers and leaders - they are game changers in their own rights.